No one else in this industry publishes their pricing logic. We do — because if you’re going to buy leads, you should know how the number is calculated.
Three honest ways to work together. We’ll recommend the one that actually fits your team — even if it’s the cheapest.
Agreed price per qualified lead. No retainer, no minimum spend, replace bad leads.
We qualify, call, and book the appointment straight into your diary. Show-up guaranteed or replaced.
Monthly retainer, agreed lead volume, capped CPL. For teams that need predictable pipeline.
No long lock-ins. No setup fees. No buying you don’t need.
Hotter sectors (solar, heat pumps, EV) cost more per lead because acquisition is more competitive on the auction.
Tighter homeowner / income / property criteria raise CPL because more traffic gets filtered out before delivery.
National campaigns are cheaper per lead than tightly-bounded regional ones. Pricier postcodes (London, SE) lift CPL.
The more volume you commit to, the more we can amortise creative and learning across — and the lower your CPL.
Exclusive leads cost more than shared. We only sell exclusive — but it’s why our leads close.
Human-reviewed, sub-60-second delivery costs more than batch CSV. Worth it when you’re paying reps to make the calls.
Tell us your sector, target area, and target volume. We’ll give you a quote — not an ‘it depends’.